Taking on the creative direction of this german brand that had its heyday in the 90’s was good fun. Totally redefining the visual language was a welcome challenge after all the commercial jobs. As the creative director I got my hands on designing everything again from scratch, logo, look, style everything. I also had some new experiences traveling to Italy and Turkey taking care of the production and selecting new samples etc.. Colourful, fresh and youthful are just a few keywords. now selling in around 100 Boutiques in Germany and Austria Pat Too Pat is trying to make it in the German spoken fashion business.
check out http://www.pattoopat.com